Stepping on the scale

25 01 2008

Don’t look now, but if you’ve found this blog and haven’t yet been through Boulevard R’s 5-step process, the next logical step is for you to get on the retirement scale and weigh in. Not necessarily a fun proposition.

A lot of people don’t want to put themselves in the position of receiving potentially bad news. Life is hard enough already, so why risk ruining a perfectly good day by a self-inflicted reality check? Maybe, though, the news is good (or at least not as bad as you thought it might be). You may find out that you’re on track to have enough saved to get you to 85 and if you take action now, you’ll be able to afford a 3-week vacation to Europe every two years.

One of the issues we’ve wrestled with here at Boulevard R, is how to constructively return results that are both highly accurate and inspire you to continue (whether improvement means you’ll be able to retire at 59 instead of 65 or that you’ll be on track to have enough money to cover your basic needs in retirement until you’re 87). Retirement is such a delicate issue, since it’s both complex and emotionally charged (a big and sometimes feared unknown).

Another thing we’re trying to figure out is what makes people come to the site? Since we don’t have a lot in the way of PR driving traffic, what makes them click on the search link for Boulevard R? It might just come down to the fact that they’re curious. Curious people who want an answer and some help figuring out what Gallup cites as by far the biggest financial concern for Americans. We think curiosity is a good thing- and so does Seth Godin:

Have any insights about stepping on the scale and why you would or would not want to? Please let us know!

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