Monthly Archives: October 2009

Have an email list? We’ll qualify it for you!

Boulevard R is in the process of testing out a new feature for AMP: Email marketing. We’ve had initial success with this- a trial with an advisor in the Washington DC area got a 6% conversion rate (0.5-1% is considered good). Here’s our offer: If you have an old list of prospects or an eNewsletter […]

Posted in Advisor Marketing, Advisor-Branded Marketing Campaign (AMP), email marketing | Tagged , , , | Leave a comment

FPA NexGen Goes to Anaheim

Last weekend I took a quick trip down to Anaheim for FPA’s NexGen Community of Interest annual conference. Previous conferences had been stand alone, but this year the NexGen conference was lumped in with the FPA national conference (which started the following day at the Anaheim Convention Center). Here are some of my highlights: Middle […]

Posted in Advisor Marketing, FPA NexGen | Tagged , , , , | 2 Comments