Category Archives: Innovative marketing ideas

Generate PR for Your New Service with a Press Release

One way you can garner some attention once you’ve signed up for one of the Boulevard R plans is to circulate a press release. Here is a press release that Steve Stanganelli recently created: Baby Boomer Retirement Pros Offer New Free DIY Online Starter Roadmap with Dashboard Tool Kit By Steve Stanganelli Dated: Aug 12, […]

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A Look into the Future: Boulevard R Profiled as Top Innovator

Boulevard R was recently profiled as a top innovator in a comprehensive industry study completed by Hearts & Wallets. The study, Competing in the Next Great Financial Services Battleground: Strategies and Tactics for Winning the Hearts & Wallets of Mid-Career Accumulators, highlights Boulevard R as a leading example of Accumulation‐focused Advisory Services.  They defined this […]

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Why Bonnie Hughes CFP® swears by “fresh air marketing”

Bonnie Hughes has a unique approach to marketing.  It’s called “fresh air marketing” and from what we can tell, it doesn’t have anything to do with the NPR program with Terry Gross, nor does it involve hanging out in nature. In this interview, Bonnie details how she: Structures her time to make sure she’s out […]

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New Ways to Attract Prospects

Simple messages on attractive website buttons are a great way to drive traffic from your website to your landing page. So far, this traffic has come almost exclusively from buttons that an advisor puts on their own website (we strongly suggest they be prominently placed on the homepage). Now you can get your affiliates and […]

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Small video examples

Below are different sized versions of the same educational video, which illustrates how the Boulevard R software works for consumers, along with the code that you can put on a website to embed the video. It’s a good idea to accompany the video with a website button (embed code can be downloaded from the Advisor […]

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