By Matt | Published:
January 5, 2010
Start off 2010 by engaging and qualifying up to 200 of your contacts with a free email marketing campaign from Boulevard R. With this new feature, advisors have been getting off-the-charts results, with an average of 7.7% of email recipients registering and getting Starter Roadmaps (0.5-1.0% is considered good). Here is an example of the [...]
By Matt | Published:
November 6, 2009
As we started sending out email marketing campaigns for advisors this week, I took some time to go back and explore the metrics behind the campaign that led to this new email feature. When we created the initial email marketing campaign for an advisor in the Washington DC area, we were really blown away by [...]
By Matt | Published:
October 21, 2009
Boulevard R is in the process of testing out a new feature for AMP: Email marketing. We’ve had initial success with this- a trial with an advisor in the Washington DC area got a 6% conversion rate (0.5-1% is considered good). Here’s our offer: If you have an old list of prospects or an eNewsletter [...]
By Matt | Published:
July 28, 2009
Sometime soon we’re going to lead a new release of the Advisor-Branded Marketing Platform (AMP) out of the barn and set it free. That’s right, AMP will be available for free. No commitments. Free forever. Part of our motivation for offering AMP for free is to make it more widely available, while delivering more value [...]
